In Salesforce, the sales lifecycle is the process of managing and tracking the many stages of the sales process, from lead creation to customer acquisition. Here's an overview of Salesforce's end-to-end sales lifecycle:
Lead Generation: This is the process of identifying and attracting potential customers. In Salesforce, this can be done using a variety of tools and techniques, such as marketing automation, social media, and advertising.
Lead Qualification: After identifying potential clients, they must be analysed to see if they are a good fit for the product or service being offered. Lead scoring and other evaluation methods are used in Salesforce to accomplish this.
Opportunity Management: If a potential customer is determined to be a good fit, they can be transformed into a Salesforce opportunity. A potential sale is represented by an opportunity, which is often associated with a certain product or service.
Account and Contact Management: Accounts and contacts are used in Salesforce to hold information about businesses and individuals involved in the sales process. This comprises information about the organisation, such as its size, industry, and location, as well as contact information for key personnel.
Forecasting: Salesforce offers capabilities for projecting future sales based on historical data and current patterns. This can assist sales representatives in forecasting future sales and identifying potential difficulties or opportunities.
Sales Collaboration: Salesforce provides solutions for allowing sales rep collaboration, such as email integration, task management, and social collaboration. This can help sales people collaborate more successfully and stay in touch with their consumers.
Reporting and Analytics: Salesforce offers a variety of reporting and analytics capabilities that enable sales reps to collect and analyse sales data. This can assist sales representatives in identifying trends, identifying areas for improvement, and making more educated decisions.
Customer Relationship Management: After acquiring a customer, Salesforce offers capabilities for managing and nurturing the relationship over time. This includes tools for managing customer assistance, tracking customer contacts, and retaining customers through upselling and cross-selling.
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